Digiday Live
Essence's Steve Williams on the role of agencies with the brands going in-house
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:30
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Sinopsis
This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplacedLearn more about your ad choices. Visit megaphone.fm/adchoices
