Digiday Live
Wall Street Journal’s Jim Piercy: Brands taking content marketing in-house doesn’t threaten publishers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:14
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Sinopsis
In diversifying their revenue streams, many publishers are trying their hand at content studios. Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan.Learn more about your ad choices. Visit megaphone.fm/adchoices
