Inventors Launchpad Network
ILPS4e27- How To Bring a Product To Market Successfully?; Jon LaClare Discusses How He Helps Inventors Market And Brand Their Invention
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:47:01
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Sinopsis
Jon LaClare has a passion for the work he does for his clients. Through Harvest Growth, the company Jon founded in 2006, he has been able to utilize the brand management skills he acquired at Kraft Foods and OxiClean for up and coming products. Harvest Growth has over a decade of experience launching new products and rollouts for companies like OxiClean, Kaboom, Orange Glo, Nabisco, Planters Nuts, Sonic Scrubber and Bona. These products are now household names, and Harvest Growth uses the same marketing principles to help startups as well as high-growth companies optimize their potential in direct-response television, online marketing, social media and retail. Jon started his career as a CPA with Ernst & Young in Boston and then earned his MBA at the University of Chicago Graduate School of Business in order to transition into a product marketing career. He managed the $450 million Planters Cans & Jars business and the $40 million Kaboom brand, which gave him deep experience in growing existing bra