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Madison and White was founded by Kamela Hurley at the start of 2015. After a disaster DIY hair experiment, she was at a local beauty supply store where she found satin pillowcases for sale. One touch of the cheap satin pillowcases and she knew she could do better. On impulse, she began research on textiles, benefits, and created samples based on that research. After just one night of sleep on her pillowcases, she couldn't believe the difference. Her morning hair wasn't messy, she didn't have sleep wrinkles, and her skin and hair felt hydrated. She was so amazed by the difference that she made pillowcases for all the ladies in her family. Her family started talking and sharing with their friends and that's when the orders starting happening. In a week, Kamela had over $500 pillowcases on order to friends and of friends from Los Angeles to Toronto. Without telling the world, Kamela opened a store on Etsy. Within the next week, she got a call from The Marilyn Denis Show on CTV, a nationwide morning talk show in