Mastermind.fm

The episode is sponsored by Plesk and Freemius. In episode 103 I am joined by Markus Schwingenschlögl, CTO of ThemeFusion, the company behind the Avada WordPress theme. Markus had recently answered a Q&A for us over on WP Mayor, hosted by David Scott, Envato's PR and Communications manager. This episode is a follow-up to that Q&A, so I recommend reading the Q&A before starting to listen to our conversation here. Marcus is an integral part of the Avada theme's incredible growth on ThemeForest, the WordPress theme marketplace from Envato. They recently hit the $25 million mark in sales with an average rating of 4.77 out of 5 stars from over 21,000 reviews. Those numbers do not lie - the ThemeFusion team is doing a lot of things right. In our discussion we go over a number of the areas that ThemeFusion has focused on in order to achieve this feat. These included: The idea of focusing on the development of a single theme with the introduction of one-click install demos for various use-cases. Methods of g