Omt - Webinare

OMT #85 mit Philipp Mainka - SEA @ Sixt – From internationalization to personalization

Informações:

Sinopsis

Sixt is an international company and therefore always faced with different challenges to fulfil the expectations as a global player. The internationalization requires several strategies regarding the culture, the language and the amount of data. Nevertheless Sixt has the aspiration to provide the customer with his or her perfect mobility solution. Personalization, as an example, is an essential part of it. So, how can Sixt meet the requirements?