On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, journalist, and co-author of Taylor Swift: Album by Album, a deep dive into every era. Together, we’ll unpack how Showgirl fits into Taylor’s evolution and what this chapter reveals about her storytelling, strategy, and brand. What You’ll Learn in This Episode How Life of a Showgirl fits into Taylor Swift’s evolution as an artist and storyteller Why some fans are divided on this album — and what that says about the expectations Taylor sets with each new era How Taylor balances real-life inspiration with fiction and character-driven songwriting What her creative process and relentless work ethic reveal about brand storytelling and reinvention Why Taylor’s storytelling genius is as much about community and connection as it is about the music Episode