Inside Aesthetics

Episode 317 hosts Jon Jacques (Social Media Expert & Founder of 'Viral Secrets' from Los Angeles, USA) In this episode we do something a bit different by focusing on the poorly understood world of social media. Whilst injectors and aesthetic businesses all have profiles on the various social media channels, most people have absolutely no idea how to use them! We learn from Jon about his early background as a professional magician and how he then changed course by working at a video advertising startup. It was in this role that he learnt how to leverage YouTube, Facebook and Instagram. He help grow the company to a $250 million valuation before being sold. With this experience, he's helped numerous celebrities and companies as big as Disney to scale their online presence virally. Jon has an intricate knowledge of how the algorithms work, what strategies can be used and how to make content creation seamless. Key topics we cover include what's important when making videos and reels, the value of authenticity