Supply Chain Now Radio

Reverse Logistics in the Spotlight: Innovators Turning Returns Into Revenue

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Sinopsis

In this episode of Supply Chain Now, host Scott Luton sits down with two industry leaders shaping the future of reverse logistics and circular supply chains. Joining the conversation are Sean Cleland, Vice President of Mobility and Asset Recovery at B-Stock, and Rich Bulger, Founder and Chief Circularity Officer at All Things Circular.Sean shares how B-Stock has pioneered the secondary market for retailers and brands, using data and AI to transform returns from a tactical afterthought into a strategic advantage. He explores how mobile technology sets the pace for the broader supply chain, why retailers like Best Buy are rethinking refurbished and resale programs, and how companies are shifting toward proactive planning and insourcing to better manage reverse flows.Rich reflects on his journey from building billion-dollar trade-in programs at Verizon and Cisco to launching All Things Circular, a platform dedicated to education, collaboration, and innovation in reverse logistics. He highlights the evolution of