Breakthrough Success

John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.   Quotes To Remember: “As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking.” “We don't make logical decisions. We make emotional decisions and then we justify them logically.” “As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it.” “Understanding something and knowing how to apply it are two different things.” “When we say ‘Honesty is the best policy’, it’s because it’s profitable.”   What You’ll Learn: How to Tap Emotions When Promoting Products What Holds Marketers Back from Re