The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

This week’s podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.   Key discussion points include: The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity. Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI. Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.