On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy. What You'll Learn Why the old rule of “never build on rented land” may be past its prime How AI is shifting marketers from search optimization to answer optimization Why breadth of authority matters more than backlinks in today’s landscape How to atomize your awareness across platforms and nodes of trust What AI can and can’t replace when it comes to creativity and customer experience Episode Chapters (00:00) Intro (00:47) Welcoming Jay Baer back to On Brand (02:26) A dramatic reading of “Never build your house on rented land” (05:17) The declining