Digital Insights

In the last lesson, we explored how your own team needs to embrace a new role if you want to escape being treated as the “UX service desk.” But even if your team makes that shift, it’s not enough.The truth is, you’ll never have the time or resources to handle every touchpoint yourself. If you want user experience to really scale, you need to equip others across the organization to share the load.That doesn’t mean they all become professional UX designers. It does mean they start taking more ownership of UX decisions in their projects.Let’s recap why this shift is necessary before exploring what usually trips people up, and how to make those first moves without overwhelming anyone.Why Democratize UX?It’s worth repeating myself, because this is so important: trying to do all the UX yourself is unsustainable.There are three strong reasons to start sharing responsibility:Resource limits. Even the best-staffed UX teams can’t cover every product, campaign, or digital touchpoint. Democratization is the only way to s