Mgma Small Talk

On this episode of the MGMA Business Solutions Podcast, host Daniel Williams speaks with Rob Fershtman, Senior Director of Corporate Partnerships at U.S. Career Institute. With more than a decade of experience helping healthcare organizations strengthen their pipelines for Certified Medical Assistants and other essential roles, Fershtman shares strategies for addressing staffing shortages, creating flexible education pathways and building long-term retention in medical practices. Key Takeaways:[05:41] - Identifying workforce gaps: How rural healthcare organizations are struggling to recruit talent and why early-stage career roles, like medical assistants, are critical to closing the gap.[08:14] - What US Career Institute offers: An overview of the accredited programs and degrees, with a focus on entry-level healthcare pathways and medical assistant training.[10:40] - Real-life success stories: How individuals from diverse backgrounds (oil riggers, hairstylists) transitioned into healthcare careers and thrived