On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You’ll Learn in This Episode - Why Wiser Guy isn’t a memoir and what it is instead - The surprising truth behind Guy’s decision to publish this book with a traditional house - How evangelism has evolved from Apple’s Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn’t wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:1