T-bone Speaks Dentistry

Lauren Powers is a digital marketing expert and the Marketing Development Manager at Microsite Health. Microsite Health is a digital marketing solutions company that caters to healthcare providers. Some of their services include a tailored website, patient-conversion training, and software tracking. Lauren has over 15 years of experience helping businesses grow their brands through lead conversion and high retention rates. Beyond digital marketing, she is also a fitness coach with over 10 years of experience. In today’s episode, Lauren discusses the various ways you can get new leads and convert them through digital marketing. She describes the importance of building a team that knows how to answer phone calls and how to empathize with clients. She shares some ideal responses to customer questions and what to do once they walk in for a consultation. Lauren also discusses payment options, what it means to create value for your high-end services, and how you can compete with other practices. "Once you get them