T-bone Speaks Dentistry

Orthodontics is a dental specialization that puts extra emphasis on the positioning of your teeth and jaw, not just for aesthetics but also for preventing any related long-term dental complications. However, what goes in-between each treatment is different with each patient. It takes more than just a simple consultation to convince a patient that your team can provide the best service over other practices.  How do you explain to a patient why they should use your orthodontic services? How do you guarantee top-of-mind awareness to first-time patients? To help us get answers is our very own Michele Benz.  Today, Michele joins us to share the benefits of adding orthodontics to your practice and what business owners should expect regarding various tools and treatments. She describes how her patients learn about the treatment plan they have for them, especially when it comes to justifying the cost. She explains why orthodontics is emotional dentistry. She discusses how marketing works in this field and w