Adexchanger
ROAS? Nah. The Home Depot’s All About ROMO
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:44:58
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Sinopsis
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
