On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

What does the future of immersive tech look like—and what role will brands play in shaping it? Dave Kaufman, Senior Director of Global Marketing for MR, VR, and Metaverse at Meta Reality Labs, leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. On this week’s On Brand, he shares insights on branding in virtual spaces, lessons from his career at Google and the U.S. Digital Service, and what’s next for the metaverse. What You’ll Learn in This Episode - How Meta is shaping the future of MR, VR, and the metaverse - What brands need to consider when building experiences in virtual worlds - Lessons from Dave’s path through Google, Halo Neuroscience, and the U.S. Digital Service - The intersection of storytelling, branding, and emerging tech - Why immersive experiences can make or break consumer trust in new platforms Episode Chapters (00:00) Intro (01:11) Defining VR, MR, and the metaverse (05:34) Marketing challenges for new technologies (08:52) Storytelling’s role in brand building (11:10) How bra