On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups. What You’ll Learn in This Episode How to craft a digital-first, creative content strategy Practical tips for building thought leadership on LinkedIn The mindset and habits that make brands and individuals stand out Lessons from Regina’s experience across industries—from startups to large organizations How to balance professional ambition with personal life (yes, even as a “Super Mom”) Episode Chapters 00:00 Intro and Regina’s Background 02:15 Building a Personal Brand That Matters 06:30 Leveraging LinkedIn for Thought Leadership 11:00 The Entrepreneurial Mindset in Content Strategy 15:45 Balancing Work, Life, and Travel as a Marketing Pro 18:30 A Brand That’s Made Reg