Apartment Building Investing With Michael Blank Podcast

MB485: The Real Reason You’re Not Scaling — The Psychology of Impossible Goals - With Dr. Benjamin Hardy

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Sinopsis

If you’re trying to scale your real estate business and still asking “How do I do this?”, you’re already falling behind. In this episode, Dr. Benjamin Hardy, author of 10X Is Easier Than 2X and The Science of Scaling, explains why success in multifamily hinges on shifting from "how" to "who." Michael and Ben dig into why most investors get stuck on the wrong path, and how committing to a bold vision — even without knowing the entire roadmap — is the real starting point. This episode is a must-listen for six-figure earners stuck in the single-family grind, trying to leap into commercial real estate and financial freedom.Key Takeaways1. Why Your 10-Year Plan Is Holding You BackMost investors set conservative goals based on their current capacity.A 10-year retirement plan with single-family homes isn't just slow — it’s likely broken.Reframe your goal: what would it take to become financially free in 12 months?When the timeframe compresses, the current strategy breaks — and that’s the point.2. The "Who Not How" P