The Copywriter Club Podcast

Clients need strategy. But they don't always know that's what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest for the 459th episode of The Copywriter Club Podcast is copywriter Kristen Vanderhoek who specializes in strategy. She spills the secrets for selling strategy to your prospects on this episode. Click the play button below, or scroll down for a full transcript. Stuff to check out: CursorAndInk.com The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Is strategy a big part of your copywriting business? If it isn’t now, it probably should be. This is The Copywriter Club Podcast. Every client needs a strategy. But they don’t always see it that way. They just want the emails or the web site or the launch plan. But it’s the strategy that ensures that the deliverables go to the right person, include the right message, have the right call to action—all at the right time. Clien