Banking Transformed with Jim Marous

In an age where customers can switch banks with just a few taps on their smartphones, loyalty has shifted from being a nice-to-have marketing tactic to a business-critical survival strategy. Today's banking customers don't just want rewards—they seek relevance, personalization, and experiences that fit seamlessly into their daily routines. This shift represents more than just changing customer preferences; it's a fundamental reimagining of how financial institutions create value and foster lasting relationships. Traditional banks are grappling with legacy systems that were never designed for the dynamic, real-time engagement that modern loyalty programs demand, while nimble fintech competitors are building loyalty into their DNA from the outset. Today on Banking Transformed, we explore the future of retail banking loyalty with Carson Kotnyek, VP and Head of Loyalty and Ecosystems at Zafin, who will share insights on how traditional banks can bridge the innovation gap and build loyalty programs that don't ju