Funnel Reboot Podcast

We as consumers do a lot of things just because the people around us are doing them. For proof, look no further than some historical examples—from the 17th-century tulip bulb craze in Holland to doomsday cults and prepper movements in the lead-up to Y2K. Buying fads such as pet rocks, fidget spinners, Beanie Babies, and NFTs all show how easily prevailing thoughts influence individual behavior.   The science behind this is well understood. The evolutionary drive to fit in with our peers is very strong. When a group of people’s purchases are plotted as a histogram, we always see the majority of them clumped near the centre - we see it so often we came up with a term for it - the Bell curve.    So even when people think they are  expressing themselves, showing individuality by their brand choices, they are only veering slightly away from the norm.    Hey, Glenn here—welcome to Funnel Reboot. Our guest today—who I really do think has positively impacted marketers’ careers—argues that marketers are just as suscep