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Sinopsis

Dr. Erkeda DeRouen talks to Katie Baca-Motes, co-founder of the Scripps Research Digital Trials Center. She is also the senior director for Scripps Research's strategic initiatives. They talk about the best Walt Disney Imagineering concepts and practices that can be applied to improve medicine and healthcare.   [01:14] Introducing Katie Baca-Motes [05:03] Walt Disney Imagineering [07:46] Imagineering in Healthcare [12:29] Digital Research Opportunities [15:13] What Would You Change in Healthcare?   Lessons from Walt Disney Imagineers After graduating from business school, Katie had the opportunity to work at Walt Disney. Being an imagineer entailed behind the scenes work such as producing special effects, conceptualizing rides, or in Katie’s case, researching behavioral economics and consumer behavior.  Drawing on her past experiences as an imagineer, Katie believes there’s a lot of approaches that can be applied to healthcare. One of them was “blue sky thinking” where you are encouraged to think outside the