Rethink.fm

My special guest is Nikki Anderson, who helps User Researchers go from overlooked to indispensable. You can work with Nikki to sharpen your strategy, communicate your impact, and influence decision-making. We're pulling back the curtain today and recording our very first conversation together. Nikki Anderson, a User Researcher with 11+ years of experience, shares nine impact formulas for UX research. The 9 Practical UX Research Impact Formulas help teams unlock less familiar impact areas where we can measure the impact of our work. We also discuss challenges in AI research, including stakeholder buy-in and the importance of leveling tactical research to strategic. Action Items: Follow up on the Trust Value Management and Trust Coherence Algorithm resource mentioned. Use the document, which includes the 9 user research impact formulas and examples. Explore ways to start small when expanding research to new user segments, such as conducting usability tests with an elderly population. If you