Animal Training Academy

In this first installment of a two-part conversation, we welcome Juliana DeWillems - Certified Dog Behavior Consultant, Karen Pryor Academy faculty member, and founder of JW Dog Training - for a deeply honest and empowering discussion. Juliana shares her unique journey into the world of animal training - from event planning at a humane society to discovering her calling through fostering rambunctious adolescent dogs. Unlike many, Juliana entered the field without first navigating aversive methods, drawn instinctively to positive reinforcement by both curiosity and compassion. We also explore: ✅ What burnout looked and felt like for Juliana as a business owner and trainer ✅ How she reshaped her career (and life) to align with her strengths and values ✅ The emotional realities of working in a helping profession ✅ Why therapy, self-awareness, and redefining success are critical tools for sustainability ✅ The possibilities—and pitfalls—of building a digitally-based animal training business Juliana’s insights will