Reflections Of A Dj

Episode 355: INDO WAREHOUSE “Bringing South Asia To Coachella, and Creating A New Genre ‘IndoHouse’” In this episode, DJ Crooked sits down with @Indo.Warehouse founders @KunalMerchant and @KahaniMusic to talk about the rise of Indo-House — a genre fusing South Asian musical heritage with house and dance music. What started as a passion project has grown into a global movement, with Indo Warehouse delivering immersive live shows at iconic venues like @Coachella and @BrooklynMirage, and soon, the @F1 Grand Prix in Singapore. Kahani and Kunal share their paths into music (01:15), the moment their creative partnership began (20:43), and how they’ve navigated the tension between cultural authenticity and mainstream appeal (33:10). They discuss building the Indo Warehouse brand while juggling day jobs (46:01), nurturing their audience’s understanding of the genre (1:00:31), and signing with @UnitedTalent to expand their global reach (1:16:20). We also reflect on their game-changing Coachella performance (1:46:20)