Basketball To Business

If you're passionate about basketball, content creation, or building a brand from the ground up, this episode is a must-listen. Ian Hietala joins us to share his journey from aspiring trainer to one of the most promising voices in basketball edutainment—blending skill, strategy, and storytelling to make a lasting impact.In this episode, Ian Hietala takes us through his journey as a rising force in the basketball training world, blending education and entertainment to create impactful content for the next generation. He shares how his youth, discipline, and dedication to daily content creation give him a unique edge, while his media agency and online training serve as core revenue streams.Beyond the content, Ian opens up about the importance of building relationships in the training community, learning from mentors, and embracing experimentation—both in business and in training methods. From optimizing his tech stack to setting realistic financial goals, Ian emphasizes the value of consistency, authenticity, a