Coach 360: A Podcast For High School Coaches

When a school district undergoes one of the most significant transformations in its history—shutting down three long-standing high schools to create two brand-new campuses—strong leadership becomes essential. In this episode of Coach 360: Beyond The Game, Coach Grant Freeman, Athletic Director at Wichita Falls ISD, shares the pivotal role that character, relationships, and culture play in leading through change. Coach Freeman, a lifelong educator and coach, unpacks how his personal upbringing, the lessons he learned from his father, and a transformational leadership philosophy helped him guide coaches and athletes through a historic district-wide transition. Whether you're facing a program rebuild or want to cultivate a player-led culture, Coach Freeman’s experience offers a playbook on how to lead with purpose.   Key Takeaways Transformational vs. Transactional Leadership: Freeman emphasizes the importance of focusing on transformation—building people—rather than just checking off tasks. Building Culture Du