Earn Your Leisure

In this episode, hosts Rashad Bilal and Troy Millings delve into the intricacies of podcasting monetization and business models, accompanied by guest and former music industry figure, Loon. They tackle the common misconception that advertising revenue alone is sufficient to sustain a lucrative living through podcasting. Rashad points out that while there's substantial money in ads, most podcasters struggle to amass a sizable audience, which is crucial for significant ad revenue. This leads to the conclusion that creativity and diversification are essential components in generating income beyond ad revenue.Loon shares his insights on the potential pitfalls of early fame, emphasizing the importance of maintaining focus on business aspects, such as selling merchandise, services, and creating subscription-based models. The conversation delves into the dynamics of podcast ownership, with the hosts expressing the necessity of maintaining control over their show, even in the face of potentially lucrative contrac