Earn Your Leisure

In this powerful episode, Rashad Bilal and Troy Millings sit down with the incredible Ericka Pittman to delve into the world of marketing strategy. As a former Chief Marketing Officer (CMO) and an expert in the field, Ericka provides invaluable insights into the role of a CMO, the different types of media impressions, the shift from traditional to digital marketing, and the efficacy of organic versus paid marketing.The discussion opens with a breakdown of the multifaceted role of a CMO, where Ericka emphasizes the leadership and oversight involved in crafting a brand's internal and external messaging. She delineates the need for strategic alignment in communicating the company's mission and purpose to stakeholders, employees, and consumers, all while optimizing revenue generation with a well-crafted message.Ericka's deep understanding of marketing becomes apparent as she unpacks the three types of media impressions—owned, earned, and paid. She highlights the importance of organic reach and earned