Earn Your Leisure

Welcome back to another exciting episode of EYL! In this episode, your hosts Rashad Bilal and Troy Millings sit down with the inspiring Donae Burston, the brilliant mind behind one of the fastest-growing rosé brands. Ever wondered about the complicated dynamics of celebrity-owned brands in the spirits industry? Or the challenges and triumphs of running a black-owned business in a traditionally white-dominated sector? This episode offers a deep dive into these topics and much more.Starting off with a thought-provoking discussion, Rashad questions whether celebrity brands hold less credibility in the spirit world. Donae offers his candid perspective, explaining how the "cookie cutter approach" of slapping a celebrity name on a product isn’t always a guaranteed formula for success. The conversation then steers towards the racial undertones in the branding of luxury goods. Certain challenges arise when a black entrepreneur puts his name and face on a product. Donae reveals how his PR team convinced him th