Earn Your Leisure

In this insightful clip of EYL, our hosts Rashad Bilal and Troy Millings sit down with the dynamic Felecia Hatcher. Known for her enlightening perspectives and innovative marketing approaches, Felecia takes us on a deep dive into the mechanics behind the scarcity model and how it influences consumer behavior.As the Chief Popcorn Officer of Popcorn Heaven, Felecia has mastered the art of creating demand. In this conversation, she reflects on her experience working with Nintendo and how they skillfully created unparalleled hype around their products. Discover the fascinating strategies used to generate immense demand and drive consumer purchasing decisions, even when products were scarcely available on store shelves.*Key Points Covered:*- *The Scarcity Model Explained:* Rashad begins by asking Felecia to break down the scarcity model, highlighting that it’s more complex than simply reducing supply. Felecia shares her firsthand experiences with Nintendo’s experiential marketing strategies that left consumers eag