Earn Your Leisure

In this episode of EYL, hosts Troy Millings and Rashad Bilal sit down with April Showers, a successful entrepreneur and the creative force behind Afro Unicorn. They explore the intricate world of licensing deals, trademark challenges, and the relentless drive required to build a global brand.April Showers shares her experiences related to Kanye West’s licensing deal with Adidas and provides insights into what can go wrong when creative control is sacrificed. She emphasizes the importance of maintaining ownership over variations of your product and the pitfalls of not reading contracts thoroughly. Her own journey with Afro Unicorn underscores the significance of strategizing about intellectual property and market positioning from the very beginning.April delves into the emotional challenges she faced while building Afro Unicorn, which include personal losses and the hurdles of the global pandemic. Despite these struggles, her vision remained clear. She stresses the value of manifesting your goals and not worry