Earn Your Leisure

In this fascinating episode of EYL, hosts Rashad Bilal and Troy Millings sit down with seasoned trademark attorney Rosezena Pierce to uncover the critical aspects of trademarking your business. Rosezena emphasizes the importance of securing your brand name legally before you pour your time, effort, and finances into building your business.Right from the start, Rosezena equates starting a business without a trademark to building a house on land you don't own—a recipe for disaster. She shares eye-opening stories from her decade-long career that illustrate the financial and emotional toll that can come from not taking this crucial step.Learn why simply having an LLC or a corporation is not enough for full ownership of your business name. Rosezena provides valuable insights into the different classes under trademark law and the nuances that can make or break your business. From understanding the complexities of what can be deemed confusingly similar, to the story of the original Burger King in Illinois that g