Earn Your Leisure

In this insightful clip of Market Mondays, hosts Ian Dunlap and Troy Millings welcome Jabari Johnson, a multifaceted entrepreneur and talent in the live event space. Jabari delves into the incredible power of relationships, sharing how pivotal connections have shaped his journey from the media side of the music industry to becoming a prominent figure in live events.Jabari begins by reflecting on his hustle as an interviewer, seeking every opportunity to interview hip-hop artists. Little did he know, these efforts would lay the groundwork for invaluable relationships that would later open doors in the live event sector. He highlights the nuances of the live space, emphasizing how it differs significantly from the recording industry. Unlike the digital realm where anyone can create and share content, the live event industry is tightly controlled by gatekeepers who manage venue bookings.Jabari’s transition to the live space wasn’t without its challenges, but he leveraged his existing relationships to navigate th