Earn Your Leisure

Navigating Trademark Challenges: Detroit VS Everybody's Journey To Protect Their Brand

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Sinopsis

In this clipof EYL, we're joined by the dynamic duo behind the iconic "Detroit VS Everybody" brand, Tommey Walker and Sean Xavier Williams, to delve into the grit and grind that built a movement. The phrase “Detroit VS Everybody” has transcended beyond just a slogan or a t-shirt; it’s now a worldwide anthem for underdogs and a symbol of perseverance. Join hosts Rashad Bilal and Sean Xavier Williams as they unravel the fascinating story of how this brand came to life and the legal hurdles faced along the way.The conversation kicks off with a look at the moment Keith Urban wore their apparel without acknowledging the brand, spurring a Google search frenzy, which eventually led people to their website and Instagram page. This incident marked the early recognition of the brand's growing popularity and highlighted the need for securing their intellectual property. Sean, who was in law school at the time, shares how he leaned on his legal education and professor’s guidance to file the initial tradem