Earn Your Leisure

In this episode of Earn Your Leisure, we sit down with Lecrae to discuss his remarkable journey in the music industry and his blueprint for success as an independent artist. We dive into how growing up in Houston inspired him to create his own music label, the steps to building a label, and how he leveraged social media to surpass Nicki Minaj on the iTunes charts. Lecrae also shares the lessons he learned while working at a corporate cable company and how those lessons helped shape his music career. Additionally, he reflects on the pivotal first feature that made him realize his life was about to change and provides insights into the ever-evolving hip-hop market.Lecrae breaks down the secrets to successfully touring as an independent artist and explains why he believes independently touring is better than partnering with major players like Live Nation. He also discusses his preparation for the BET Cypher, why he avoids pay-what-you-want strategies for his music, and whether playlist placement still matters in