The Copywriter Club Podcast

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages customers and keeps them coming back for more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Katelyn’s Newsletter Wallet Opening Words