Wordpress | Post Status Draft Podcast

In this podcast episode, host Michelle Frechette interviews Kyle Van Deusen, who runs a small web agency in Richmond, Virginia, and founded "The Admin Bar," a community for freelancers and agency owners. They discuss the 2025 WordPress Professional Survey, which Kyle conducted to gather insights from web professionals. The survey, which received 1,233 responses, highlights the experiences and challenges faced by freelancers and agency owners.Top TakeawaysMany Agency Owners Lack Business Fundamentals: A lot of agency owners start by accident, not with a business plan. As a result, many undercharge and lack confidence in setting prices. Kyle pointed out that few are reaching their income goals—not due to market limits, but because they don’t know what’s possible. This shows a big need for basic business education around pricing, value, and financial planning.Marketing and Networking Are Largely Overlooked: Nearly 60% of respondents aren’t doing in-person networking, and many aren’t investing in marketing. Too m