Thrive Loud With Lou Diamond
766: Scott Schiller - "Connecting Content"
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:36
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Sinopsis
Scott Schiller is a sales/marketing leader in the convergence of television and digital, in particular, monetizing the explosion of full-episode video and original content. At NBCUniversal, he built/led a $500+ million digital advertising business resulting from quickly unifying 16 separate sales/marketing organizations brought together with the acquisition of NBCUniversal. He brings a wealth of experience in the critical aspects of communication success at the intersection of content, media, and technology. Scotty is currently the Global Chief Commercial Officer at Engine Group. Schiller was a co-founder of The Interactive Advertising Bureau (www.IAB.com) as part of a small group of industry leaders who imagined the future business opportunity for digital media. Today, he is its Executive-In-Residence and leads the Digital Media Sales Certification program with over 17,000 participants to-date. Schiller is an Adjunct Assistant Professor at NYU's Stern School of Business, and a longtime member, Board of Direc