Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In the execution of cross-functional initiatives, sales enablement is often the glue that pulls the efforts of multiple teams together. Responsible for landing corporate initiatives in the field, sales enablement must often connect the dots between leadership’s core objectives and how the actions of reps will support those objectives. This means that cross team collaboration is critical to the success of sales enablement. Enablement can help enhance collaboration by instilling accountable behavior within teams. To help us understand the importance of accountability in teams and how to build it, I’m so excited to welcome Eric Coryell, the author of “Revolutionize Teamwork”. Eric, could you please take a moment and intro