Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. Whether or not you work in sales, everyone has to sell all the time. Maybe you had to sell your boss on why you deserve a promotion or your kids on why they need to eat their vegetables. Selling is a skill that most people need to hone to be successful, but although we’re all familiar with the need to sell, people are often skeptical of situations where they know they’re being sold to. This is where authenticity becomes essential. It breaks through those barriers to establish trust. To help us understand a bit more about why authenticity is so critical to sales success today, I’m so excited to welcome Jeff Kirchick, the author of the book, “Authentic Selling” to the podcast. Jeff, could you just tell u