Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia. Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. As the sales economy has shifted, so have the ways that buyers engage with salespeople and this means that the skills and tools that salespeople need to be successful today are constantly evolving and sales enablement can be the key to equip teams for high performance. Amy Franko explores this evolving landscape and best practices to enable success in her book, “The Modern Seller”. I’m so excited to have Amy with us today to talk a little bit more about some of these best practices. With that, Amy, I’d love it if you could just take a second and introduce yourself to our audience and tell us a little bit more about your book Amy Franko: Olivia, it’s great to be here. Thank you for having me and just a l