Rethink.fm

We are discussing the evolving landscape of AI in UX research, emphasizing the importance of adapting to new tools and methodologies. John Whalen, PhD, is propelling professionals and businesses into the future through the potential of AI to streamline research processes, reducing a seven-week study to seven days. We share insights from his course, which covered prompt engineering, AI-moderated interviews, and Agents (synthetic users). He notes the skepticism among researchers but stressed the benefits of AI in scaling and cost-saving. Whalen also addresses ethical considerations and the need for researchers to embrace AI while maintaining a real human connection. We are excited about the potential for multi-agent systems and discuss the importance of security in AI tools. John's courses empower professionals and businesses to: Learn better prompt engineering techniques. Try AI-moderated interview tools and understand their capabilities and limitations. Explore and experiment with AI-powered