12 Minute Convos W/ Engel Jones

Kristie Raymond is a 30-year veteran of the modeling and advertising industry. She launched Models, Inc. in 1991, revolutionizing the New England modeling scene with her talent for discovering fresh faces. In 2000, she founded Viewfinder Productions, where she spent 15 years casting, location scouting, and producing campaigns for clients like BOSE, Sebago, and Liberty Mutual. As a Photo Producer at Hasbro, she led efforts to align casting with brand values, emphasizing diversity and inclusion. In 2021, Kristie launched HumanKind, LLC, a company dedicated to casting authentic talent for photo and video campaigns. Her mission is to ensure brands reflect true diversity in their marketing, with a focus on accurate representation. Her proudest achievement is the creation of HumanKind Originals, a portfolio of children and adults with disabilities that is the start of a nationwide adaptive talent pool. With this initiative, Kristie partners with brands committed to creating inclusive imagery that truly reflects eve