Fintech Impact

Jason Pereira interviews Helen Yang, Founder and CEO of Andes Risk, a financial technology company offering a next-generation risk assessment platform for financial advisors. The conversation highlights how the company employs behavioral finance to enhance investment strategies and provide personalized financial advice. Jason Pereira delves into the origins and implementation of Andes Risk, uncovering how it integrates into existing workflows to assess risk tolerance and behavioral biases. Helen emphasizes the importance of blending technology with psychological insights to improve investor outcomes and touches on the ongoing development in this space.Episode Highlights:00:09: Introduction to Helen Yang, founder and CEO of Andes Risk, and the purpose of the podcast conversation.00:31: Helen talks about Andes Risk and its focus on a risk and behavioral finance solution for advisors.00:52: Discussion transitions into the origin story of Andes Risk and Helen's passion for behavioral finance. 01:58: Exploring the