The Copywriter Club Podcast
TCC Podcast 34: The “Machine Gun” Approach with Jason Pickar
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:43:59
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Sinopsis
LA copywriter, actor, rapper, and comedian, Jason Pickar, is in the club for the 34th episode of the podcast. This episode of The Copywriter Club Podcast comes with a warning label (for mentions of a controlled substances that are still illegal in most states). Jason's an energetic writer with a portfolio full of engaging (and award-winning) work for his clients. In addition to his career path, Rob and Kira asked him about: • How to get on the stage at The Price is Right (and meet Drew Carey) • How Jason landed his first job (then another and another) in the ad agency world • His creative process—an idea he stole from improv • His “machine gun approach” to making sure his ideas get picked by the client • Writing 100 headlines in an hour • Why companies do “branding” • How he stays creative, and • How comedy and improv strengthen his copywriting Jason’s agency experience is different from most of the copywriters we've interviewed for the show. So load up your iPod (or other listening device) and pull out your