The Copywriter Club Podcast

Copy Chief Kevin Rogers is in the club for a special inbetween-isode. This is a rare, second episode this week and it’s a good one. Kevin shares his journey from high school drop out with ambitions of stocking shelves at the grocery store to highly paid copywriter, then chief of his own community for copywriters and other business owners. Here’s a sample of what we covered: •  How Kevin landed his first job (and had to create writing samples first) •  His “go with your gut” principle for writing good copy •  How relationships propelled his career forward and the “mentee mindset” •  His four-part joke formula for creating stellar sales hooks •  The three rules Kevin follows when he gives a speech (and the results) •  What it takes to be an expert in something (and why most writers should have a “bat signal” talent) •  John Carlton’s Pro Code, and •  What really makes Kevin angry Plus we got the details on Kevin’s upcoming event in St. Petersburg called Copy Chief Live. It sounds like an amazing event that any